Driving Question: How can we, as advertising professionals consulting for a city initiative, create a communications campaign to boost youth employment in Los Angeles?
Project deliverables and deadlines
9/26 - Jam 101 w/ Megan Falcon @Da Vinci 10/3 - Jam Session w/ Steering Committee @Da Vinci 10/4-10/6 - Create Strategy Brief 10/9 - Strategy Check In w/ 72andSunny + Send Final Brief to Client - @Da Vinci 10/10 - Creative Brainstorm Session w/ 72andSunny 10/11-10/16 - Creative Concepting (Google Slide check in throughout) 10/17 - Check in w/ 72andSunny @Da Vinci (if needed in person) 10/18-10/23 - Address Feedback 10/24 - Present to Client and 72andSunny @Da Vinci 10/24-11/1 - Students address final feedback 11/1 - Final Check in w 72andSunny through Google Slides Week of 11/6 - Final presentation to Client