Driving Questions: Why do brands matter? How can we revitalize a product that has flopped?
Your very first project for the Strategic Communications pathway is to rebrand a product that is declining in popularity, or just never really “made it.” In groups of three or four, you will identify a failing product and create a campaign to remake its image. Along the way, you will learn the basics of branding, messaging, advertising strategy and what it takes to sell the story of a winning product.
Project deliverables and deadlines
Project launch: Tuesday, August 22nd Groups form: Monday, August 28th Draft rebranding presentation due for peer revision in CFGs: Thursday, September 7th Final presentation of brand stylebook (including new logo, brand identity, social media ads and additional engagement tool): Friday, September 8th
ES 2: Education & Persuasion ES 3: Presentation HoM & 21st Century Skills: Collaboration, Accountability